FAQ
Why should I use Pay Per
Click (PPC) Advertising?
- Exposure: Reach over 85% of
active Internet users
- Advertise to people who are
already searching for what you
sell
- Connect with new customers at
the precise moment when they're
looking for your products or
services
- Immediate results, start
receiving traffic the moment
your campaign is live
- Pay only when someone clicks on
your search engine listing
- Measurable campaign performance,
be 100% accountable with return
on investment conversion
tracking
- Online real time reporting tells
you what's working
- Cost effective advertising
medium compared to other forms
of online and offline
advertising
- Flexible advertising medium
Can I turn my account off for
a period of time? If
your business and products are
seasonal or out of stock, we can
turn your campaigns on or off as
needed. You will not be charged a
management fee when your campaign is
offline. You will also not be
charged by the search engine.
How do I know if my
campaign is working?
Our team will set up Google
Analytics™ which will monitor
exactly where people are coming
from. Your account manager will work
with you in identifying your
profitable “key performance
indicators”, such as a cost per
order, cost per lead, or the return
on your advertising costs. These
“indicators” are added to your
analytics so you can actually follow
the profitability of your campaign.
You will be able to log in at any
time to see how things are going.
You will be able to see number of
visitors, were they came from, how
much they cost, if they converted to
a sale, filled out form and a lot
more. We use this data to monitor
how well we are running your
campaign. Will
you use my old PPC
account? We will
create a new account using our
proven best practices in account
structure, keyword selection and
proprietary software.
What is a
"Click"? A click
occurs when a visitor does a search
and sees your ad, clicks on it and
is lead to your website. So if there
is no click on your ad, there is no
cost to you. What
is “Cost Per Click”
(CPC)? The
cost-per-click (CPC) is the amount
you pay each time a visitor clicks
on your ad. Google™, Yahoo™ and
Microsoft™ use a CPC pricing system
and only charge once your ad is
clicked. What are
the costs for running my Pay Per
Click (PPC) ad
campaign? Once
your account has been set up the
expense you incur through your
account with Google™, Yahoo™ or
Microsoft™ is paid directly by you
to the search engine. Our
management costs are billed
separately . How
soon is it before my ads are
online? Once we
have collected all the set up
information, we will have your ads
up and running in 24 hours. If we
need to fix your website or build
landing pages, it takes a little
longer. Do I have
to sign an annual
contract? There is
no contract – your account is month
to month. Is
there a minimum advertising
budget? No. We
will work with your ad budget. It is
not advised to spend less than $25
per day. Do you
guarantee your
work? We feel very
strongly about the work we do:
You can cancel at any time. You
get a 30 day money back guarantee,
so if you are not absolutely happy
with the work we are doing for you,
we will refund that full month’s
management fee.
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