Process
The Pay Per Click (PPC) Campaign Process
  1. Discovery - We will get to know all about your campaign requirements

    • SWOT Analysis
      • Strengths
      • Weaknesses
      • Opportunities
      • Threats
    • Understand your Company
    • Understand your Product or Service
    • Understand your Customers
    • Competitor Analysis

  2. Research & Design - We will design your campaign.

    • Keywords
      • Research Keywords/Phrases
      • Research Competitor Keywords/Phrases
      • Research Misspelled Keywords/Phrases
      • Research Negative Keywords/Phrases

    • Ad Copy
      • Research and Analysis
      • Ad title design
      • Ad copy design
      • Design unique ads for split testing

    • Landing Pages
      • Research & Analysis
      • SEO implementation
      • Design unique pages for split testing

  3. Campaign Set Up - We will put your campaign in place.

    • Set up Google Analytics
    • Sign up with Google, Yahoo and MSN (depending on your plan)
    • Set up Keywords/Phrases
    • Set up Negative Keywords
    • Set up Ads
    • Set the time of day to show ads
    • Set the geographic location to show ads
    • Set the daily budget
    • Set the maximum bid
    • Set the ad position
    • Point the ad to the appropriate page

  4. Go Live - We turn on your campaign

  5. a. Test - We test, test and test

    • Keywords
    • Ad Copy
    • Landing Pages

    6. b. Maintenance & Optimization - We change the bad and keep the good

    • Change what does not produce results
    • Multiply what does produce results

  6. Repeat 5 - We keep working on 5 to give you the best return on your investment